F&H COM A/S

F&H COM A/S is part of the F&H Group, one of the leading Nordic suppliers of high-quality home and lifestyle products. The company partners with well-known brands such as BITZ, Rosti, and Villa Collection, delivering kitchenware, dining, and home accessories to both B2B and B2C markets.

As per customer requirements

(tailored to business needs)

Days to Deploy

99.5%

Accuracy for Top 4 Fields

85%

Reduction in Data Entry Time per Field

Automated

(Automated orders processed instantly, improving fulfillment speed)

Order Processing Time

Industry

F&H COM A/S

Document types

N/A

Location

N/A

Integrations

N/A

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F&H Com A/S

  • Industry: F&H COM A/S
  • Customer Since: 3 years
  • Solution Delivery Timeline: As per customer requirements
  • Number of Dealers  Onboarded: 2,428

Overview

Operating across Denmark, Norway, Sweden, and Germany, F&H emphasizes innovation, sustainability, and premium design. Their multichannel retail and wholesale presence demands fast, accurate, and scalable document and order processing across systems and partners.

The Challenge:

F&H COM A/S approached HubBroker with the need to automate and standardize a complex and varied document exchange process. Their goals included:

 

  • Order Integration: Orders were being received in multiple formats—OIOUBL, EDIFACT, HUBXML, PDF—via different channels like FTP, IMAP, and network folders. These needed to be accurately imported into their Microsoft Dynamics 365 ERP.
  • Despatch Advice & Order Response: These documents were manually handled in PDF format and needed to be converted into customer-specific EDI formats (e.g., EDIFACT) and distributed accordingly.
  • Invoice Exporting: Exported invoices from Dynamics 365 had to be sent securely and automatically to customers, matching the recipient’s required format and transfer method.

 

The core objective was to create an automated, end-to-end integration solution that reduced manual processing and provided a consistent flow of data across platforms.

The Solution:

To meet F&H COM A/S’s integration needs, HubBroker implemented a comprehensive EDI and ERP integration framework with the following capabilities:

 

  • Order Integration: We developed a solution to capture incoming orders in multiple formats (OIOUBL, EDIFACT, HUBXML, PDF) and convert them into a unified XML format for seamless import into Microsoft Dynamics 365. This ensures complete order traceability and real-time data consistency.
  • Despatch Advice & Order Response: Incoming PDFs are converted to the required EDI formats based on the customer’s specifications (e.g., EDIFACT) and securely delivered to each recipient via their preferred method (network, FTP, etc.).
  • Invoice Processing: Invoices generated in Microsoft Dynamics 365 are automatically exported, converted, and transmitted to customers through secure channels, streamlining the invoicing process and eliminating manual file handling.
  • Streamlined Document Workflow: We implemented full automation for order, invoice, and document workflows—reducing delays, increasing accuracy, and improving visibility across departments.

Products and Services Used

The following key services and applications were used to power the solution:

 

  • Import App for Orders (MS Dynamics 365)
    Automatically imports order data from various sources into the ERP system.
  • Export App for Invoices (MS Dynamics 365)
    Facilitates invoice extraction, conversion, and distribution to customer-specific destinations.
  • PDF to XML Conversion
    Enables the transformation of unstructured documents into structured, process-ready XML.
  • XML to XML Mapping
    Supports format customization and transformation to ensure compliance with specific trading partner requirements.

 

By deploying these tools, F&H COM A/S achieved a fully integrated and adaptable system to support their growing operations.

The Result

HubBroker’s EDI integration and automation solutions have delivered tangible benefits for F&H COM A/S:

 

✅ Streamlined Order Management
Orders from 2,428 dealers are automatically processed and imported into Microsoft Dynamics 365, reducing errors and accelerating order fulfillment.

 

✅ Accurate EDI Document Conversion
Despatch advice and order responses are converted and delivered based on recipient needs, ensuring compliance and faster communication.

 

✅ Efficient Invoicing
Invoice processing is now fast, secure, and consistent, improving customer satisfaction and internal financial operations.

 

✅ Scalable, Future-Ready Infrastructure
The system supports growing transaction volumes without additional manual effort, enabling F&H to scale with confidence.

Conclusion:

With HubBroker’s tailored integration services, F&H COM A/S has transformed its order and document management capabilities—achieving speed, accuracy, and scalability across their e-commerce operations.

 

This digital foundation ensures continued growth and operational excellence as F&H expands its reach across Northern Europe and beyond.