Platform Type
Invite-only online marketplace
Invite-only online marketplace
Through your approved Target Plus integration partner
Orders, acknowledgements, shipments, inventory, catalogue data
Target Plus seller approval and a contracted integration partner
ERP and warehouse
Target Plus is Target's curated third-party marketplace, where invited brands sell on Target.com alongside Target's own range. Sellers are vetted and approved for specific categories, and are expected to meet strict standards for product data, pricing and fast domestic delivery.
Sellers do not integrate directly with Target. They work through one of a small number of integration partners that Target has approved. HubBroker handles the other side of that connection: moving data between your integration partner and your ERP. Target Plus is also separate from supplying Target as a wholesale vendor, which follows Target's retail supplier EDI requirements.
Your integration partner handles the connection to Target. HubBroker connects your partner to your ERP.
A customer orders your product on Target.com.
Your Target Plus integration partner receives the order from Target.
HubBroker collects the order through your partner's interface and validates it.
The sales order is created in your ERP.
Acknowledgements, shipments, inventory and prices travel back from your ERP through HubBroker and your partner to Target.
Brands approved, or close to approval, for Target Plus that want their ERP connected from the start.
Sellers whose integration partner covers Target but whose ERP is still updated by hand.
Manufacturers that sell on Target Plus and also supply Target stores as a vendor.
HubBroker connects your Target Plus integration partner to the ERP you already use, such as Microsoft Dynamics 365 Business Central or Microsoft Dynamics 365 Finance & Operations. Data is mapped between the partner's format and your ERP's connector or API
Support Target's service expectations: Orders reach your ERP and shipments return automatically, helping you meet Target's fast-handling requirements.
Your ERP stays the master: Target Plus receives the same stock, prices and item data as your other sales channels.
Keep the partner you chose: HubBroker works with your integration partner's interface rather than replacing it.
One back office for every channel: Target Plus orders sit next to yourAmazon, webshop and wholesale orders in one ERP.
Seller approval: An approved Target Plus seller account.
Integration partner: A contract with one of Target's approved integration partners, plus the partner's interface documentation and test access.
Partner interface: The partner's API, EDI or file exchange, confirmed during scoping. The Target-facing connection remains with your partner.
ERP access: Your ERP's connector orAPI.
Data mapping: Item identifiers aligned between your ERP and your partner's catalogue; order, shipment and stock fields mapped to your ERP
HubBroker handles the back-office side of your Target Plus integration through HubBroker iPaaS. We connect to your integration partner's interface, map orders, shipments, stock and item data to your ERP, and automate the exchange in both directions.
Every transaction is validated and monitored, with e-mail notifications for anything that needs attention. Target-facing compliance stays with your integration partner.
No. Target Plus sellers connect through Target's approved integration partners. HubBroker connects your ERP to the partner you work with.
Yes. Target Plus is a curated marketplace. Sellers are invited or approved by Target before any integration work starts.
No. Target Plus is a marketplace where you sell to consumers on Target.com. Supplying Target as a wholesale vendor is a separate relationship with its own EDI requirements.
That depends on your integration partner. HubBroker works with the interface your partner provides, such as API, EDI or file exchange, and converts it to what your ERP needs.
Yes, on request. HubBroker reads stock from your ERP or warehouse system and sends it to your integration partner, which updates Target Plus.
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