Industry
Luxury Skincare and Makeup
Solution Delivery Timeline
As per customer requirements
Number of Dealers Onboarded:
N/A
30 days
Days to Deploy
99.9%
Accuracy for Top 4 Fields
90%
Reduction in Data Entry
Reduced
Order & Invoice Processing Time
About the Customer
Tromborg ApS is a premium Danish skincare and makeup brand known for its luxurious, natural formulations and minimalist aesthetics. As a growing player in the international cosmetics market, Tromborg needed to streamline and automate its document exchange processes across multiple systems and partners. With orders coming in from various channels and customers requiring highly specific formats, the company sought an integrated solution to improve efficiency, accuracy, and scalability.
The Challenge: Complex, Multi-Channel Document Handling
Tromborg faced several key challenges related to managing and exchanging business documents such as PRICAT, orders, invoices, dispatch advice, and order confirmations.
PRICAT (Price CatLog)
Tromborg needed to send PRICAT files to various customers, each requiring a specific format. A common requirement was converting files from HubXML to D96A format and routing them to the correct destinations.
Order Management
Orders were received from multiple sources, including:
Network shares
SFTP servers
Multiple Shopify stores
Tromborg required a system that could consolidate these orders and automatically import them into their ERP system without manual effort.
Invoice Processing
Invoices had to be delivered via:
ERP-generated exports
FTP transfers
Additionally, some suppliers demanded custom formats based on their payment rules, making it difficult to standardize the invoicing workflow.
Dispatch Advice (DESADV)
Customers expected dispatch advice documents in D96A format, yet Tromborg generated them in PDF via IMAP. Each trading partner also had different delivery preferences, including SFTP.
Order Confirmations
Incoming order confirmations were received as PDF attachments via email. Tromborg needed these to be converted into XML format and sent to customers based on their specific technical requirements.
The Solution: End-to-End Integration and Automation by HubBroker
HubBroker implemented a robust, fully automated solution to address each of Tromborg’s challenges across all document types.
PRICAT File Conversion
We built a document conversion engine that transforms HubXML PRICAT files into D96A format per customer specifications. Once converted, files are securely delivered to each recipient using the appropriate protocol.
Order Management Integration
Orders from network drives, SFTP, and multiple Shopify stores are now automatically imported into Tromborg’s ERP system. This ERP integration removed manual data entry, improved order processing time, and ensured consistent, error-free imports.
Flexible Invoice Processing
We deployed a smart invoice processing system capable of handling:
Standard invoices sent from the ERP
FTP-based invoice delivery
Custom invoice formatting for suppliers with unique payment structures
This ensured that all invoice transactions remained accurate, timely, and compliant.
Dispatch Advice Automation
Tromborg’s PDF-based dispatch advice documents are now converted into D96A format and sent to customers via their preferred method (e.g., SFTP). This automation aligned with each partner’s system, eliminating manual steps and ensuring compliance.
Order Confirmation Handling
Emails containing PDF order confirmations are processed via IMAP. The files are extracted, converted into XML, and routed to customers through secure channels—meeting all format and protocol requirements.
Technology Used:
EDI Integration – Secure, automated exchange of standardized business documents
Shopify Integration – Seamless synchronization with multiple Shopify stores
Document Conversion Services – PDF to XML, HubXML to D96A, and custom format mapping
Secure Data Transfer – Including network, FTP, SFTP, and IMAP routing
The Results: Improved Speed, Accuracy, and Automation
Through HubBroker’s integration and automation platform, Tromborg ApS has achieved:
Increased Efficiency
Manual intervention has been minimized across the board. Document workflows are now fully automated, enabling faster response times and better resource allocation.
Improved Accuracy
Customized format conversions and automated validation ensure that each document is correctly formatted and error-free.
Enhanced Security
All documents are encrypted and transmitted through secure, pre-defined protocols, ensuring compliance and partner confidence.
Scalability
Tromborg’s infrastructure is now equipped to handle additional partners, formats, and order sources without added complexity.
Conclusion: Digital Transformation for a Growing Luxury Brand
With HubBroker’s comprehensive EDI and integration solution, Tromborg ApS has successfully modernized its document exchange workflows. From PRICAT to invoices and order confirmations, all processes are now fully automated, secure, and compliant paving the way for faster operations, better partner communication, and future business growth.
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