The growth stage of the product life cycle is when your product hits the road and takes on the acceleration. Once you launch your product, you need to spread awareness, establish your brand in the market, increase market share, improve sales and increase revenue. In the growth stage, you are likely to increase sales of your products and improve your margins. Well, manually doing all the labor may slow down your process and cut your profits. To avoid this, Process automation is critical in the growth stage of the product life cycle. Here are the essential keys to automation in the growth stage: